Etsy Treasury ~ Shop Local, Santa Barbara, California

Etsy Treasury - August 2, 2010
Originally uploaded by Lisa at Serah's

One of the things I love about Santa Barbara is the amazing talent you'll find here. If you don't believe me, pay us a visit or save yourself the airfare or the expensive gas costs and check out this Etsy treasury called Shop Local, Santa Barbara created by Sharon from sharonschock. Sharon featured my Chocolate Cupcake Soap in this treasury. Sharon creates incredible oil paintings. My favorite from her shop is The Night Light.

Click here for visit the Etsy treasury and check out this great collection of work from Santa Barbara artists.

Etsy Treasury ~ Sweet Treats

Etsy Treasury - July 30, 2010
Originally uploaded by Lisa at Serah's

My Yellow Cupcake Soap was featured in an Etsy Treasury called Sweet Treats by Tamara of MemoryBeadDesigns. Tamara has craftiness in her genes. She loves to use it to brighten others lives as much as possible and she sure did brighten my life when she informed me that she added my cupcake soap to her delightful Sweet Treats treasury.

Thanks so much Tamara!

Check out my cupcake soap and the other sweet treats creations here.

Etsy Treasury Cupcake Dreams

Etsy Treasury Cupcake Dreams
Originally uploaded by serahsonline

My Mini Purple Cupcake Soap has been featured in an Etsy Treasury called Cupcake Dreams! I told you everybody loves cupcakes! Check out other cute cupcake creations from the other artists such as the cupcake washclothes, cupcake tags, cupcake necklaces, and those absolutely cute felt cupcake favors!

The mini cupcake soaps make great favors for birthday parties. Serah's Mini Purple Cupcake Soap is available in my Etsy shop and at SerahsOnline.com for the low price of $3.50.

Are Serah's soaps sold in stores?

Why, absolutely!

I love shopping online to avoid the crowds and long lines in stores but sometimes, there are times when I need last-minute birthday gifts, Easter gifts, or Christmas gifts and I can't wait for it to be shipped to me. Therefore, I can completely relate to some of my customers who run into this dilemma. In those times, I go to the website I am interested in to see where I can find the company's items online.

At Serah's, you can do that very same thing. Visit our Retailers page to see where Serah's cupcake soaps are sold in a store near you. If you visit a retailer and they don't carry the exact Serah's soap you are looking for, just request it and I'm sure the store will be happy to meet your needs. If Serah's soaps are not sold in your neck of the woods, I'd love for you to offer a suggestion to a retailer in your town or leave a suggestion for me in the comments.

Head on over to Serah's now to find out where you can find Serah's cupcake soaps.

Easter Sale 2010 - Save 15%

Bunny Corn Cupcake Soap
Originally uploaded by serahsonline

Serah's Easter Sale is going on now until April 5th. Save 15% off select items. No coupon is necessary.  Check out our specials now and Serah's.

The Craft Revolution Continues at the Pink Parlour Festival

The Pink Parlour Festival was my first event of the year and I knew since last year that I was submitting my application again to participate in 2010. As I expected, I had a great time at the Pink Parlour Festival this year! It was held at the beautiful Santa Anita Park on the same day as a race which is an added bonus (especially for the hubbies and horse lovers). It was such a beautiful day and the traffic was not at all bad on my drive down to Arcadia. When I arrived, I set up my table as usual and was lucky enough to find an electrical outlet because I have started using a more technological approach to taking sales at shows.



At 11 am, the patrons started arriving and I was immediately back into the fun loving activity of being a vendor at a craft show. The people at Pink Parlour, the vendors and the audience, just seem to exude this amazing energy that is so contagious that you can't help but to catch it yourself. I must say that I was definitely feeling the love as vendors and customers stopped by and said to me, "I saw you here last year and I thought your soaps were so cute and unique!" or "I saw you here last year and I bought a soap from you and loved it!" It was great to catch up with other vendors that I haven't seen in a while and meet new vendors...all with some amazing products themselves.

Other than good people, there's nothing better than having good music and good food at an event. Since the Pink Parlour Festival is held on the same day as a race, the food court is open which has some delicious food. I had the Philly Cheesesteak sandwich and it was delish! The DJ is definitely rocking and I must admit, had me rocking too! She played Michael Jackson and James Brown back to back and I've got to love her for that!



There was a fashion show that was held at the event and unfortunately, I missed it but I'm hoping to catch some pictures of it on the internet. The day ended at 7 pm and I was in my car by 7:20. That's one other good thing I love about the Pink Parlour, move in and move out is just as easy as blinking.

There are always a few moments that I remember from Pink Parlour that will hopefully stick with me forever. Well, they're going to now because I'm writing them on the blog.

The first one was "Miss Pink." "Miss Pink" was this little girl around 7-8 years old with one of the cutest, sassiest, charming personality of a little girl could have. She came over to my table and said, "Oh those are cupcakes?" And I said, "They're soap cupcakes." And she said, "They smell really good." And I said, "Thank you." And she said, "I think I want one of the pink ones. Which one has some pink?" I then pointed out the Neapolitan Cupcake Soap to her and she said, "Ok, it has a little bit of pink. Pink's my color, you know?" I said, "I see," as I admired her cute little outfit in pink and black. Then she said, "Can't you tell? Look at my eyes." As I leaned in closer to notice her pink eyeshadow, she batted her little eyelashes.

The second one was Anna from Dulce De Tamarindo who reads my blog! She's the second person who has approached me at a show and told me that she reads my blog. I was so happy. I kept saying to myself as she left my booth, "She reads my blog! She reads my blog!"

The third one was when I did the interview for Indiespot.tv. I will be adding that to the blog in the next few weeks.

Well, that's my recap of the Pink Parlour Festival that was held this year. You can take a look at the rest of my photos in my Flickr album.

Event: The Pink Parlour March 14, 2010

What: The Pink Parlour Festival
When: March 14, 2010 from 11 am - 7 pm
Where: Santa Anita Park, Arcadia, CA

Serah's will be at the Pink Parlour Festival for the 2nd year in a row! I'll be there selling cupcake soaps, of course! The Pink Parlour Festival is a unique one-of-a-kind event that completely caters to women of all ages. They anticipate that 2010’s festival will more than double the attendance reached last year. A fashion show hosting young, new, hot designers has been added to the list of activities. The Pink Parlour is a festival celebrating the creativity of women. Their objective is to unite women and collaborate talent, bringing together unique hand crafted items and art, at affordable prices. It’s girl power at its best with female fronted bands and djs entertaining all day. Goody bags filled with samples, treats and coupons will be given out to the first 200 attendees. So ladies, come join the craft revolution!


Tickets are $8 for General Admission
Event Ticket will be available at the door for $12
Kids under 12 get in FREE with parent or guardian

Santa Anita Park is located at 285 W Huntington Drive, Arcadia, CA 91007.  Click HERE for directions.

Serah's Anniversary Sale - 25% OFF

We're celebrating Serah's 2nd anniversary and we would like you to thank and share with you, our valued customer!  Save 25% off everything at Serah's.  Sale ends March 13, 2010.  No coupon necessary.  Browse through our selection of famous cupcake soaps and artistic soaps.  Shop for birthday gifts, Easter gifts and basket stuffers, or thank you gifts.  Serah's has something for every occasion.  Visit Serah's now.

Serah's Cupcake Soaps at Local Collection

Serah's Cupcake Soaps - Local Collection
Originally uploaded by serahsonline

Have you heard? Serah's cupcake soaps are now sold at Local Collection in the Glendale Galleria in Glendale, California. Local Collection sells bath and body products, apparel, accessories, and jewelry from emerging local designers. The boutique is located across from Nordstrom in the Glendale Galleria. Stop by Local Collection to check out Serah's cupcake soaps.

Valentine's 2010 Sale at Serah's

Cupid Corn Cupcake Soap
Originally uploaded by serahsonline

Serah's Cupid Corn Cupcake Soap is now on sale for $11 at Serah's. The Mini Cupid Corn Cupcake Soap sells for $3.50. This cupcake soap is one of my best sellers! These cute cupcake soaps are perfect for Valentine's day. The soap is lightly scented with Pink Jasmine Musk and made from glycerin and shea butter soap. Give a unique gift this Valentine's day!

Cupcake Soaps for Haiti

My heart, thoughts, and prayers go out to the people in Haiti and their family members around the world. I have been watching the coverage on CNN daily. Today, I personally donated to the American Red Cross.
	Serah's will be donating 10% of sales from our Red Velvet Cupcake Soaps
	from January 17th to January 31st to the American Red Cross for Haiti relief.
It is the greatest of all mistakes to do nothing because you can only do little - do what you can. ~Sydney Smith To find ways to donate directly to specific charities, please visit CNN - Impact Your World.

Serah's New Look for the New Year

As Serah's marches forward, several changes have been made most notably my brand new design for my online boutique. I am proud to say that these enhancements will benefit existing and future customers. Please check out my new design at SerahsOnline.com and let me know what you think!

Last year, Serah’s cupcake line became the focal point of the company being featured on several websites, publications, and at local events. Being pleased with their reception, Serah’s cupcakes will remain in the foreground this year as I look forward to creating new cupcake design and fragrance combinations based upon customer comments.

Serah’s is also planning to bring our cupcake soap product line to stores near you.

As always, as James Brown said “on the good foot” is where Serah’s is starting this new year. I couldn’t have gotten this far without the loyalty and support of my customers and the encouragement of my fans and other business owners.

Event: December 13th, 2009

Come out to the Rose Bowl Flea Market in Pasadena, this Sunday, December 13th and do your holiday shopping! I will be there selling my famous cupcake soaps!

When:Dec 13, 2009, 9 am - 3:00 pm

Where: 1001 Rose Bowl Dr. Pasadena, CA 91103

Cost: $8.00 per person, children under 12 are admitted free with an adult. We also have an express admission from 8:00am - 9:00am at $10.00 per person, an early admission from 7:00am - 8:00am at $15.00 per person, and a special preview VIP admission from 5:00am - 7:00am at $20.00 per person.

Click HERE for additional detailed information about the Rose Bowl Flea Market including hours of operation, directions, and admission prices.

Cupcake Soap in Télérama Magazine

Télérama Magazine Nov 18, 2009
Originally uploaded by serahsonline

Article Translation:

It’s Cake!

Cupcakes have totally conquered Paris. They are even making gadgets and jewelry out of them. Lip gloss, soap... the cupcake attacks! Not only our liver enzymes or our glycemic indexes, this time, the fashionable mini-cake titillates our desire for colorful fantasy, for zero-calorie gadgetry, and for little gifts to pull out instead of bouquets of flowers or bottles of champagne. It is Sylvie, the owner of Zigouzis that we owe this “cupcake-mania” to. In her miniboutique, she has put her heart and soul into the unbridled ideas that American-made pastries have conjured up for a variety of people. As proof of inflicting pain on your budget in order to make yourself happy, here are four examples of 100% artificial cupcakes:

Lip gloss at 4 € (14 € for 4) for that price, we would eat it!
Soap, from 200g (15 €) which make bathrooms swoon!
Earrings (from 15 to 34 €) to attract hungry stares.
To cover up a boo-boo on your finger, cupcake Band-Aids (a steal at 5.50 €) and a deceptively creamy ring! (12.50 €)

Télérama Magazine features Serah's

Télérama Magazine Nov 18, 2009
Originally uploaded by serahsonline

Télérama Magazine, one of the best magazines in France, featured Serah's cupcake soap and the Zigouzis boutique where my cupcake soaps are sold! I am ecstatic! The Zigouzis boutique, located in Sevran, France, is owned by Sylvie Donné. She has a boutique with many items around the theme of cupcakes. I was so excited to receive a copy of the article from her.

Thanks to Emily from GCDSpa who is also my Twitter buddy (@GCDSpa) for putting me in contact with her cousin Stewart (@frenchnerd), who translated the article for me! Thank you so much Emily and Stewart!

Click here to read the translated article.

A Chocolate Gift for Chocoholics

Chocolate Cupcake Soap
Originally uploaded by serahsonline

Calling all chocoholics! This chocolate fragrance is absolutely divine and has become one of my most popular fragrances. Serah's Chocolate Cupcake Soap is a sweet treat you can indulge in without the guilty pleasure. It's look and scent are just like the real thing but please don't eat it. I know it's tempting! Serah's Chocolate Cupcake Soap is made with extra lather glycerin and shea butter soap. Serah's soaps are vegan and do not contain parabens nor SLS. Zero sugar and no calories too! So this chocolate treat can be enjoyed with no worries!

Choosing gifts for chocoholics is easy...just give chocolate! Serah's Chocolate Cupcake Soap is the perfect extra special gift for the chocoholic in your life!

Vanilla Cupcake Soap

Vanilla Cupcake Soap
Originally uploaded by serahsonline

Customers requested it and I have obliged. The Vanilla Cupcake Soap is finally here! Looks just like the real thing! But please don't eat it. Serah's Vanilla Cupcake Soap is made of extra lather glycerin and shea butter soap and scented with a vanilla fragrance. Also available as a mini cupcake soap.

To tell you the truth, I was not a fan of vanilla fragrances but the vanilla fragrance in this cupcake soap is not overpowering to the nose at all so I enjoy the fragrance as I hope you will too.

Buy it now.

Black Weekend Sale 2009

20% OFF EVERYTHING

Sale starts Friday, November 27 and ends Monday, November 30

What a perfect time to buy gifts just in time for December birthdays and upcoming holidays! Check out our Christmas Reindeer Candy Corn Cupcake Soap scented with the Holiday Candy Fragrance.

Upcoming holidays:
- Hanukkah
- Christmas

Don't miss out! Shop now!

Renegade Craft Fair Los Angeles Recap

I have so many great things to say about being a vendor at the Renegade Craft Fair in Los Angeles on July 11th and 12th that I don’t know where to begin! It was a very successful event for me! More successful than any event I’m vended so far!


I SOLD OUT of many of my soaps:
- the Cupid Corn Cupcake Soap (the Pink Jasmine fragrance is always a crowd favorite and the mini cupid corn cupcake soaps were one shy from being sold out)
- the Neapolitan Cupcake Soap (the Summer Fling fragrance is just right for the summer time)
- the Pink Cupcake Soap (the Creamsicle fragrance is the most edible, delectable fragrance)
- the Strawberries & Cream Cupcake Soap (the combination of Strawberry & Peppermint fragrance are sweet and refreshing)
- the Mini Green & Yellow Cupcake Soaps (I only had a few and they were gone in no time. The Creamsicle fragrance is once again a crowd favorite)
- the Mini Bunny Corn Cupcake Soaps (the Apricot Freesia fragrance is again another crowd favorite)

The Red Velvet Cupcake Soaps were being gobbled up too! I guess I’m not the only fan of Red Velvet Cake. So many of my customers told me that they had Red Velvet Cupcakes at their wedding and wished Serah’s existed before they got married to use my cupcake soaps as favors.

As always I loved chatting it up with my customers and seeing the people who stop by my booth from a recommendation. My buddy, Lisa Braithwaite, is one of the sweetest people in the world. She always sends people my way when I’m vending at a show. That’s how I met Shari Bonnin.

So much appreciation runs through my veins when a customer makes a purchase from me and it’s always great when a customer lets me know that they walked around the entire event and returned to make a purchase from me. Another thing I love to see is the innocent confused look on kids faces as their parents try to explain to them that it’s “soap, it’s not a real cupcake.” They catch on rather quickly and none have so far placed a giant cupcake in their mouth to get a big taste.

I had a corner booth this time and put the diorama right at the center peak of my tables and everyone loved it! Being a cupcake lover, a cupcake soap maker, and having friends in other vendors sure has its perks. Heidi and Susie from Rock Scissor Paper gave me a delicious chocolate cupcake!

Thanks to the coordinators of the Renegade Craft Fair for providing us with two tables. You have no idea what a weight you lifted off transporting my own tables with my products in my sports car.

My booth neighbors, Rebecca and Ryan, were the sweetest people too! Truly amazing…salt of the earth! Rebecca makes really amazing jewelry and her company is called Good Friday!

Before the fair ended, I was able to catch some photos of some amazing cupcake items sold at the fair and other photos from the event. Check them out in my Flickr account.

Overall, I had an AMAZING time at the Renegade Craft Fair and look forward to getting back out there again.

Cupcake Dreaming

Dreams...the mysterious thoughts that drift around in our head as we sleep have been the subject on analysis for years. Well, this one I'm about to share with you is probably far beyond analysis but if you're brave, then give it a shot.

A few nights ago when I drifted off to sleep with nothing but good thoughts in my head, my sweet dream turned into a crazy nightmare.

I was walking down the street at night when I witnessed a crime happening but I don't recall what crime it was. The criminals saw me witness the crime and proceeded to chase me down the street. I got away from them and hid at my friend's house whose oldest daughter was home for the weekend.

The plan was for me to hide out in her dogs' house (which is pretty much a guest house for people, no lie!) until around midnight and sneak out through the woods to go get weapons to go get the bad guys before they got me! I decided I'd sneak out the back so that no one would see me leave her house and so no one would harm her family to get to me.

The back door was jammed so I couldn't get out. I decided to go through the front door since it was pitch black outside. She told me earlier that her daughter's boyfriend would be coming over but I decided I could sneak past all of them and it didn't matter because he didn't know who I was.

Just as I was sneaking out, I heard the boyfriend yelling at his girlfriend, "You were cheating on me with..." as he turned around just in time to see me and say, "her!"

He was one of the men I saw committing the crime earlier. Before I knew it, he pulled a gun on me and I dropped to my knees and while crying uncontrollably I said, "Dear God! No! Please don't kill me! All I do is make cup-cake sooooaps!"

And that's just how crazy my dreams can get at night!