Tuesday, July 21, 2009

Renegade Craft Fair Los Angeles Recap

I have so many great things to say about being a vendor at the Renegade Craft Fair in Los Angeles on July 11th and 12th that I don’t know where to begin! It was a very successful event for me! More successful than any event I’m vended so far!
Me at Renegade


I SOLD OUT of many of my soaps:
- the Cupid Corn Cupcake Soap (the Pink Jasmine fragrance is always a crowd favorite and the mini cupid corn cupcake soaps were one shy from being sold out)
- the Neapolitan Cupcake Soap (the Summer Fling fragrance is just right for the summer time)
- the Pink Cupcake Soap (the Creamsicle fragrance is the most edible, delectable fragrance)
- the Strawberries & Cream Cupcake Soap (the combination of Strawberry & Peppermint fragrance are sweet and refreshing)
- the Mini Green & Yellow Cupcake Soaps (I only had a few and they were gone in no time. The Creamsicle fragrance is once again a crowd favorite)
- the Mini Bunny Corn Cupcake Soaps (the Apricot Freesia fragrance is again another crowd favorite)

The Red Velvet Cupcake Soaps were being gobbled up too! I guess I’m not the only fan of Red Velvet Cake. So many of my customers told me that they had Red Velvet Cupcakes at their wedding and wished Serah’s existed before they got married to use my cupcake soaps as favors.

As always I loved chatting it up with my customers and seeing the people who stop by my booth from a recommendation. My buddy, Lisa Braithwaite, is one of the sweetest people in the world. She always sends people my way when I’m vending at a show. That’s how I met Shari Bonnin.

So much appreciation runs through my veins when a customer makes a purchase from me and it’s always great when a customer lets me know that they walked around the entire event and returned to make a purchase from me. Another thing I love to see is the innocent confused look on kids faces as their parents try to explain to them that it’s “soap, it’s not a real cupcake.” They catch on rather quickly and none have so far placed a giant cupcake in their mouth to get a big taste.

I had a corner booth this time and put the diorama right at the center peak of my tables and everyone loved it! Being a cupcake lover, a cupcake soap maker, and having friends in other vendors sure has its perks. Heidi and Susie from Rock Scissor Paper gave me a delicious chocolate cupcake!

Thanks to the coordinators of the Renegade Craft Fair for providing us with two tables. You have no idea what a weight you lifted off transporting my own tables with my products in my sports car.

My booth neighbors, Rebecca and Ryan, were the sweetest people too! Truly amazing…salt of the earth! Rebecca makes really amazing jewelry and her company is called Good Friday!

Before the fair ended, I was able to catch some photos of some amazing cupcake items sold at the fair and other photos from the event. Check them out in my Flickr account.

Overall, I had an AMAZING time at the Renegade Craft Fair and look forward to getting back out there again.

Monday, July 6, 2009

Craft Show: Renegade Craft Fair LA 2009


Renegade Craft Fair
Originally uploaded by serahsonline
Come check out Serah’s (Booth # 200) at the first ever Renegade Craft Fair in Los Angeles, CA.
When: July 11 - 12, 1009
Tine: 11 am - 7 pm
Where: California Market Center

We will be on the 13th floor overlooking downtown Los Angeles which will provide the backdrop for this event. This event is FREE. Let me repeat, FREE!

Hope to see you there!

Thursday, July 2, 2009

Amazing Soap Bubbles!

It's summer time and bubbles are everywhere...even in what I do! When I saw a photography assignment for capturing spring's green, I decided to capture it in a bubble. So I took this picture!

And I thought that was something but I was truly blown away by the creativity of Keith Michael Johnson at BubbleArtist.com. Keith Johnson is a soap bubble artist who explores how bubbles work and what we can do with them.



Check out Keith's website for more bubble art!

Tuesday, June 30, 2009

Cupcake Dreaming

Cupcake Dreaming Dreams...the mysterious thoughts that drift around in our head as we sleep have been the subject on analysis for years. Well, this one I'm about to share with you is probably far beyond analysis but if you're brave, then give it a shot.

A few nights ago when I drifted off to sleep with nothing but good thoughts in my head, my sweet dream turned into a crazy nightmare.

I was walking down the street at night when I witnessed a crime happening but I don't recall what crime it was. The criminals saw me witness the crime and proceeded to chase me down the street. I got away from them and hid at my friend's house whose oldest daughter was home for the weekend.

The plan was for me to hide out in her dogs' house (which is pretty much a guest house for people, no lie!) until around midnight and sneak out through the woods to go get weapons to go get the bad guys before they got me! I decided I'd sneak out the back so that no one would see me leave her house and so no one would harm her family to get to me.

The back door was jammed so I couldn't get out. I decided to go through the front door since it was pitch black outside. She told me earlier that her daughter's boyfriend would be coming over but I decided I could sneak past all of them and it didn't matter because he didn't know who I was.

Just as I was sneaking out, I heard the boyfriend yelling at his girlfriend, "You were cheating on me with..." as he turned around just in time to see me and say, "her!"

He was one of the men I saw committing the crime earlier. Before I knew it, he pulled a gun on me and I dropped to my knees and while crying uncontrollably I said, "Dear God! No! Please don't kill me! All I do is make cup-cake sooooaps!"

And that's just how crazy my dreams can get at night!

Friday, June 26, 2009

A Cupcake Light Memorial for Michael Jackson

June 20th - After watching Harper's Island, I called a friend to discuss the show and I sang Michael Jackson's Who Is It?

June 23rd - A lady was explaining something to me and she was using her hands and I told her that she was moving her hands like she was auditioning for Michael Jackson's Remember the Time video which led to a conversation of us talking about our favorite Michael Jackson songs.

June 24th - A friend told me that he just felt like watching the Thriller video because he hadn't watched it in a while so he watched it that night on his iPod.

June 25th - The unfortunate news broke out across the globe that Michael Jackson is no longer with us.

When my ears heard the news, for a second, I felt that my heart stopped. How could it be that the day two of my friends and I went to get a health check and I celebrated my health, Michael Jackson was taken from us so suddenly.

Despite everything that has happened with Michael in the last 15 years, I will remember and cherish what an amazing performer, inspiration, and icon he was.

My heart, thoughts, and prayers go out to the Jackson family. Michael Jackson will ALWAYS and FOREVER be remembered.

Tuesday, June 23, 2009

A Customer's Perspective

Helping a Customer
When I prepare for craft shows, I am always trying to think of ways to create an inviting and unique experience for patrons. Therefore, I change things to create a specific atmosphere for them. It's rare that at a craft show I am able to talk in detail with my customers to get feedback on their experience.

However, one of my customers, Reina, who visited my booth at Unique Los Angeles wrote a blog post from her perspective as a patron of craft shows and festivals. Her experience at Unique LA provided me with great insight into the things a customer expects of vendors and it also gave me confirmation that I have been doing right by my customers.

I'd like to share her blog post with other vendors in hopes that if you are interested in vending at craft shows, festivals, or other events, you will also gain invaluable knowledge from a customer's point of view that you can apply to your booth to make an unique experience for your customers.

I'd also like to share her experience with my current and future customers. This will give you a glimpse into the experience you will have when you visit Serah's at our upcoming events with a vendor who creates an atmosphere with you in mind.

Click HERE to read about Reina's experience.
A special thanks to Reina for sharing her opinion and allowing me to share it with others.